IVY WILD is a hair products company located in Birmingham UK. They cater specifically for wavy, curly and kinky hair types. Presenting a collection of 5 oil-infused products; an essential ingredient for hair types with a curl pattern as hair strands require moisture and hydration to remain strong and healthy.
IVY WILD have one vision and one goal:
to create products designed to bridge the diversity gap. By focusing on the needs of customers, they can truly express and embody their inner beauty.
Customers need products that work on their wavy, curly and kinky hair types. However, they also need products that deliver easy solutions to styling options. Every formula IVY WILD create is designed to nourish and love every one of your hair strands.
IVY WILD believe in raising the standards within the hair community. The entire range is compliant with the EU Cosmetic Regulations and they do not test on animals.
IVY WILD pride themselves in using friendly hair care ingredients. As well as caring for the environment by ensuring that all packaging is recyclable.
Overview
University side hustle to entrepreneur
With what started out as a side hustle whilst at university, Sherine has a vision for a new direction within the hair care industry since suffering from traction alopecia. To her, hair care is deeper than the application of a product. Sherine aims to break down current barriers by challenging perceptions. After years of segregation, Sherine is proud to present a hair care range that caters specifically to hair types rather than those which target race. Help IVY WILD to make a change!
Shop the full range of Ivy Wild here.
IVY WILD founder, Sherine interviewed Hair Popp founder Dominique. Watch the full interview here.
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