Introduction about Natural Brum
Natural Brum was created to provide a space for women of colour to talk about their natural hair journey. Our mission is to enable space for honest and authentic conversation about natural hair struggles, to share tips and to learn about our natural hair within a community setting.
Natural Brum welcomes those from different stages in their natural hair journey. She could be right at the beginning or perhaps curious as to what it means to be natural, right in the middle where she knows a fair bit but would also like to know more or, in her element and has a lot to share with others and to her curly and coily community right here in Birmingham.
What we put in our hair, the way we talk about and how we understand our hair.
About the founder
In the middle of her natural hair journey, Kristina wanted to bring together Birmingham’s natural hair community. Her intentions for Natural Brum is to work with local natural brands to build and bring together an already growing community outside of London. As a new brand, Kristina aims to grow and extend this network through a sense of sisterhood, storytelling and through a collection of different and honest perspectives.
Natural Brum launches with its first event centred around two things that have been pivotal to Kristina’s natural hair journey so far: her big chop as well as styling her TWA, and actively choosing 100% natural hair products. Coming from a neutral perspective, attendees can gain an honest insight into Kristina’s natural hair journey. Her struggles, tips and tricks can be found via Natural Brum’s Instagram and Facebook page.
Event information
Aim:
- To bring together an already growing natural hair community
- To facilitate shared knowledge
- To create space that enables honest discussions surrounding hair and the natural hair journey
- Celebrating Birmingham based brands, allowing each brand to expand its market
- To provide attendees with examples of 100% natural local brands.
Sponsorship packages
Empowerment package “an exclusive supporting sponser (249)
- Your brand identity coverage and sponsor material on our Eventbrite invitation and social media
- The opportunity to share your promotional material in our goodie bag
- The opportunity to speak at the event
- Dedicated branded mailer to be sent out to our 100+ hair popp! community
- Prime location for your pull-up banner at registration
- Prime listing on sponsorship list on all communications regarding the event
- Logos and links to your website on all communications regarding the event
- Logo and up to 3 slides or a video for looped presentation on iCentrum atrium screens throughout the event (to be supplied by you)
- Up to 10 tickets for friends and colleagues at the event
- This is an opportunity for your brand to speak directly to our customers
Inspire package(149)
- Social awareness on our platforms
- The opportunity to display marketing materials at the event and interview panel members
- The opportunity to have promotional material in our goodie bag
- The opportunity to speak at the event
- We will include your logo on our Eventbrite invitation
Influence package(99)
- The opportunity to have promotional material in our goodie bag
Aims of sponsorship for the sponsor
- Reach a new audience
- Communicate a their ethos, method and intention
Aims of Natural Brum and Hair Popp
- To provide 100% natural products to black women embarking on their own natural hair journey’s
- To provide the framework for information to be shared and gained
- To facilitate the space for organic and authentic conversation in a community setting
Platforms to utilise
- The event
- Future developments of Natural Brum in collaboration with Hair Popp
£100 –
- Share brand on social media (5 posts a week)
- Promotional material at the event
- Logo on Eventbrite and other marketing material
£150 –
- Advocate for the brand and use product (send samples to use and exclusivity of new products to present on social media platforms
£250- (ideal for those who are are already speaking as an add on)
- All of the above
- Opportunity to have a vendors slot at events
- Priority over social media posts
- Regular live posts (live chats on Instagram to discuss a range of topics that suit and advocate for the agenda of both brands.
- Use of products at events ( i.e Laticia candles, clean kilo snacks
- The choice to speak at an event (normal price is £65 minimum)
Cross-brand
Location and contact
Testimonials ?